Jeffrey Soffer
Recent Work
Producer
☆ Fivio Foriegn - B.I.B.L.E. (Documentary)
☆ Dhruv (Live Performance)
Editor
☆ The Weeknd - Dawn FM Lyric Videos
☆ Paul McCartney - McCartney/333 (Trailer)
Sound Design/Mix
☆ Mac Miller - Making Faces (A Short Film)
☆ Silk Sonic - Music
☆ Shenseea - Music Up Next
Photo Lighting/Assist
☆ Harry Styles
☆ Gunna
Previously: Director/Editor at Genius. As one of the early team members, I launched video series, managed the team’s post-production workflow, and worked on branded content from Apple, Meta, Patrón, Acura, HBO and more.
I also work on personal projects, like this mini-doc I made about the first skateboarding team in Cuba.
FRAMEWORK
Series Creator, Director, Editor — GeniusI created this series to showcase the creative and technical achievements of music videos by inviting directors to breakdown their craft. I paired rear-projection and an overhead camera rig to film the directors drawing directly on the video.
Select Episodes: “ATM” by J. Cole with Scott Lazer, “Hotline Bling” by Drake with Director X, “thank u, next” by Ariana Grande with Hannah Lux Davis
GENIUS LIVE
Director, Video Engineer — GeniusI developed and directed Genius’ live-streamed, interactive concerts with artists The Kid LAROI, Ty Dolla $ign, Tate McRae and more. For this project, I built a custom, remote-first, live-streaming workflow using Amazon Web Series EC2 cloud computing.
GENIUS LEVEL
Director, Editor — GeniusI directed huge, career-spanning interviews with Mariah Carey, T-Pain and Nicki Minaj. With a live audience, host Rob Markman drew deep into the artists’ background and showed how they changed music.
VERIFIED
Motion Graphics Programmer, Workflow, Editor — GeniusIn addition to editing episodes with Charlie Puth, Billie Eilish, Lil Nas X and more, I created the template and workflow for Genius’ flagship show, used on 1,000+ episodes. This involved best practices for chroma-keying in Davinci Resolve, the round-trip to Premiere Pro and the development of motion graphics assets that simplified and standardized creation.
Watch Charlie Puth break down “Attention”The main titles sequence for Verified automatically adjusts line width, number of lines and placement based on the text input directly inside Premiere Pro. This responsive design was all scripted by me in After Effects using javascript.
FRUIT BY THE FOOT: STUDIO SESSIONS
Director, Editor — GeniusFor this campaign, Genius’ tech team built an online soundboard for a beat-making competition in partnership with Fruit by the Foot. I directed and edited the final video that brought together super-producer Zaytoven with contest winner Masta Pharaoh.
23YG: THE FIRST SKATEBOARDING TEAM IN CUBA
Director, Editor — PersonalIn January 2019, I spent three weeks in Cuba exploring the country and meeting people. While there, I met a group of skaters who were celebrating the 11th year of their club, “23 y G.” With some footage of their anniversary competitions and a trip to their DIY skatepark outside the city, I created this short documentary.
